ABOVE & BELOW: CEO of Ghanim International Corporation Dr Nur Rahman with officials from CKC Inofood Sdn Bhd, Sahamada Corp Sdn Bhd and Jaya Hypermart Rimba Point holding the new products in a group photo at the bruneihalalfoods booth; and bruneihalalfoods’ ready-to-fry orange sweet potato crackers, purple sweet potato crackers, smoked fish (tahai) chilli sauce and garlic chilli sauce on display at the booth
BY James Kon
THE must-try delicious bruneihalalfoods’ ready-to-fry orange sweet potato crackers, purple sweet potato crackers, tantalising smoked fish (tahai) chilli sauce and garlic chilli sauce were launched at the bruneihalalfoods booth at Jaya Hypermart Rimba Point on Friday afternoon.
Aimed at promoting more made-in-Brunei products locally and provide wider options to consumers, the newly launched bruneihalalfoods’ products are available in local retail outlets.
Both the product ranges are made with authentic ingredients; the garlic chilli sauce is made from fresh garlic while the smoked fish chilli sauce is made from smoked fish infused with locally grown chilli.
Similarly, the sweet potato crackers are made from sweet potatoes processed into the best tasting crackers. The potato crackers also go hand-in-hand perfectly with the chilli sauce.
The launch was officiated by Chief Executive Officer (CEO) of Ghanim International Corporation Dr Nur Rahman and their official distributor CKC Inofood Sdn Bhd.
A member of the public enquiring on the newly launched products. – PHOTOS: JAMES KON
Managing Director of CKC Inofood Joe Choo, Senior Manager of Jaya Hypermart Rimba Point Kho, Sales Executive of CKC Inofood Chris Leong, Marketing Executive of CKC Inofood Louis Choo and Managing Director of Sahamada Corp Sdn Bhd Khalid bin Haji Ilias were also present at the launch.
Dr Nur Rahman said, “Our product development team has been working continuously to bring in new products from the local small and medium enterprises (SMEs) who have managed to come up with innovative products.
“We have four new products today that have received overwhelming positive response over the past few months since the soft introduction into the market at the MSME Festival and at our Brunei International Airport outlet. We are pleased that these products are produced locally and the launch into the Brunei market is only the beginning to export these products globally.
“We want to showcase that local suppliers are capable of producing high quality products that can compete internationally.”
He added, “In the future, we may also introduce fried sweet potatoes in a package. With the good response in the domestic market, we hope to export the products overseas in the future.”
The new products will be available across all retail outlets in Brunei Darussalam. Free sampling of the products is carried out throughout the weekend at Jaya Hypermart Rimba Point which includes special deal for the first 50 customers.
-- Courtesy of Borneo Bulletin