Biggest Halal Showcase starts November 11 (2019)

Brunei’s biggest Halal Showcase (BruHAS) 2019 will be held at BRIDEX Hall 2 in Jerudong from November 11-15.

The exhibition is organised by the Ministry of Energy, Manpower and Industry in collaboration with Universiti Islam Sultan Sharif Ali (UNISSA), with the support of its strategic partners including the Ministry of Religious Affairs, the Ministry of Primary Resources and Tourism and the Ministry of Health.

It will also be supported by DARe (Darussalam Enterprise) and Laksamana College of Business (LCB).

Over 100 exhibitors comprising companies and government agencies will participate.

The showcase aims to link the Halal sector as well as government agencies with industry players, academia and entrepreneurs by sharing the latest academic findings and industry’s best practices, while providing a platform for Halal industry entrepreneurs to showcase Halal products and services.

The state of the Global Islamic Economy Report 2018/2019, has projected that the potential size of the Muslim market will reach USD3 trillion by 2022, indicating a strong demand for Halal products and services in the global market.

The global Muslim population has brought new opportunities, as Halal products are certified and traded in the regional and international level. This poses a huge opportunity for Brunei local micro, small and medium enterprises to tap into the Halal market. BruHAS 2019 will feature Halal products and services expo 4th International Seminar on Halalan Thayyiban Products and Services (SAPPHAT IV), which includes BruHAS Forum, BruHAS clinic, and also Business Matching session as part of its effort to support local businesses to market their product and international Halal players.

SAPPHAT IV, organised by UNISSA, will take place on November 11 and 12. Local and international academia will participate.

A BruHAS forum, themed ‘Enhancing Halal Hub Sustainability through Halalan Thayyiban Products and Services’, will also be held.

The BruHAS clinic addresses queries from the public and local/international business regarding the Halal industry including Halal permit and certification, packaging and food safety. It will be held on November 14.

The agencies supporting the clinic include the Food Safety and Quality Control Division and Department of Scientific Services from the Ministry of Health, Halal Food Control Division from the Ministry of Religious Affairs, Department of Agriculture and Agrifood from the Ministry of Primary Resources and Tourism and UNISSA.

BruHAS, in its third iteration, is a collaboration between the ministry and UNISSA in raising awareness on the development of Halal industry and its contribution to the nation’s economy.

-- Courtesy of Borneo Bulletin