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Lexus Brunei unveils new showroom, RX luxury SUVs (2020)



The new Lexus RX300


BY Izah Azahari

Lexus Brunei, the sole distributor and retailer for Lexus brand, unveiled its newly renovated guest experience centre in Gadong to the public on Friday.

Launching the showroom at the event was Vice President of Lexus Asia Pacific David Nordstrom and Managing Director of NBT (Brunei) Sdn Bhd Haji Ahmad Omar bin Haji Husin.

In his welcoming speech, Nordstrom said that Lexus is driven by a passion to create amazing experiences through an exciting range of products and excellent customer service.

“This new Lexus home aims to create an unparalleled experience for every guest, be it for a new Lexus or quality service for your Lexus,” he said.

Guests can now experience the exquisite Lexus luxury lifestyle in a facility that truly elevates all the five senses, and more.

Everything about the environment, from the design to the choice of materials and finishes, is a manifestation of Omotenashi, a brand core value characterised by an unwavering commitment to exceptional hospitality. The spirit of Omotenashi is one of absolute consideration to ensure that Lexus showroom and its staff are anticipating and fulfilling the guests’ needs at every touch point.

This steadfast dedication to creating a truly exceptional experience is what drives every facet of the Lexus showroom, from conceptualisation to actualisation of every element.



The newly renovated Lexus showroom. PHOTOS: RAHWANI ZAHARI

The design of the revamped experience centre reflects the dedication to Takumi craftsmanship – a quintessentially Japanese term translating to ‘artisan’. Standout elements include a ceiling with over 17,000 signature Lexus spindle grille, and a customer lounge with comfortable seating areas and a coffee brewing system.

The event also witnessed the unveiling of the new 2020 RX luxury SUV – RX300 and RX350 F Sport, revealing evolutionary changes to the brand’s SUV model, which helped establish the luxury SUV segment when it was first introduced in 1998.

The latest RX is a testament to Lexus’ ongoing commitment to retain its status as a pioneer in the luxury SUV segment.

The 2020 RX exterior retains a powerful and sporty appearance, while the character line that runs from the front of the vehicle to the rear has been improved, giving the RX’s overall appearance exceptional flow and consistency.

The result is an elegant, dynamic exterior that emphasises Lexus’ new design language.

The RX’s driving experience embraces Lexus’ exhilarating performance due to the enhancements to the rigidity of the body and suspension system, with redesigned new shock absorber and brake control system. The impressive end-result is a vehicle with a superior handling feel and precision.

Main features of the new RX include an elegant, dynamic exterior, combined with a highly functional interior, an exterior that has newly sculpted front and rear bumper designs to achieve a flowing integration of character lines from front to rear, elevating the RX’s dynamic appearance.

The new RX is available for a test drive from 10am to 6pm today, at the Lexus Showroom.

In addition, Lexus Brunei is currently offering a special 3.6 per cent interest rate promotion until the end of February for all its Lexus vehicles.

-- Courtesy of Borneo Bulletin


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